FROM VACANCY RISK TO PREMIUM LEASE:
HOW ONE OWNER BEAT A 35% VACANCY RATE
We don’t let a problematic market stop us
CHALLENGE
Imagine owning a 9,000-square-foot industrial building in Houston when the market suddenly shifts. This was the reality for a local owner at 313 W. Tidwell. The local vacancy rate had spiked to 35.0%, and more businesses were leaving the area than moving in. With over 200,000 square feet of competing space available, the average property sat empty for nearly five months. For the owner, every month of vacancy meant lost income and a threat to his long-term wealth. In a market favoring tenants, he faced a grim choice: settle for the low $7.52 per square foot average or find a way to defy the odds. He refused to let his property value sit at risk.ACTION
The owner knew that the standard “list and wait” approach would not cut it. He took control of the situation by authorizing the Precision Match Marketing System™.
Instead of waiting for the phone to ring, he insisted on an active hunt for the right tenant. He opted for a strategy that identified specific business types with the financial strength to support a premium rate.
The centerpiece was the 9X Market Engagement Sequence™, an intense outreach program that contacted qualified prospects through a disciplined mix of calls, digital video, and direct messaging.
By choosing this methodology over traditional methods, the owner ensured his property stood out in a crowded, uncooperative market.
RESULT
Leased in under 3 months—49.1% faster than the 5.7-month market average.
Secured a $13.00 rental rate—71.5% higher than the $7.58 market average.
Zero concessions granted, ensuring immediate cash flow without giving away free rent.
He didn’t just fill a space; he successfully defended his property’s value.