When firms move, assessing client needs becomes a crucial step toward success. It helps understand why a move is required, what can be done about it, and how to make the transition as seamless as possible.
The bottom line
Saving money is usually one of the primary reasons why companies move. However, moving decisions should not be solely based on this factor alone. There are other considerations to assess, which can directly or indirectly affect your bottom line in the long run.
One such factor is talent attraction and retention. If a business is struggling to retain top talent, it may be worth considering a move to a location that is more suited to the needs of its employees.
Additionally, if your organization needs a culture change or a rebrand, the new location may provide the opportunity for a fresh start.
Why it matters
Real estate professionals understand that assessing client needs is crucial in determining what can be done about a move. Understanding the local area, its communities, and the amenities that can be useful in attracting talent are all factors that need to be considered.
Additionally, if relocation to a new market is being explored, other factors like talent availability, state regulations, and housing need to be carefully examined.
Putting in the extra effort to ensure that these factors are assessed correctly can significantly impact a move’s success.
Looking underneath the hood
It’s essential to acknowledge that analyzing and assessing client needs takes time and can add to the time it takes to close a deal.
As a client, it’s essential to understand that the extra time taken to get it right is worth it in the long run.
Real estate professionals can help you navigate this process to make informed decisions by thoroughly considering all the essential aspects.
By partnering with a knowledgeable and experienced commercial real estate broker, investors can ensure that they make informed decisions that align with their goals and needs.
With careful assessment and consideration, the right broker can help you navigate the ever-changing commercial real estate market landscape and maximize your investment potential.
Source: Robert W. Gilmer, Ph.D. C.T. Bauer College of Business, June 2023
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